How does your business create value? You should have a powerful customer value proposition. But don’t forget your staff, your team. Do you have a powerful employee value proposition? Successful companies with loyal customers have both.
When I consult with business owners in Westchester County New York often I hear comments about getting the staff to do the right things. Sometimes an owner is willing to place all the blame on the staff being lazy, unmotivated, or the like. Fortunately, most will ask how they can improve their ability to get the team behind them.
You can change things by being laser focused on the goals and leading by example. Your laser focus empowers your employees who in turn create loyal customers by their actions.
Being Laser Focused - You may be the owner or manager but that does not mean you are seen as the leader. As owner you can influence the process through which people recognize your leadership by creating an environment where people will join “the team” because they see the purpose of what they are supposed to do and understand the vision, the “big picture” as well as the values of the organization for which they work. Today’s fast-moving business environment demands that the effective leader be both, a well-organized administrator and highly adept in understanding people’s basic needs and behavior in the workplace. Be open with your communication. Share the vision and values but also share your goals. Also, share organizational results. A CEO who keeps results secret breeds distrust. The most successful businesses and business leaders conduct “open book” management. This is the way to gain trust and commitment.
Engaged Employees - Since the business environment is always changing and evolving, the way we do business and communicate must also change with the environment. Some engagement drivers have also changed. Be aware. Many findings in older Gallop engagement surveys remain important while other points relating to economy and generations have begun to show up. For example, the desire of employees to have the opportunity to do what they do best is still important as is being recognized for a job well done.
There is much room for improvement if we a 2012 study which reveals that 29% of team members are engaged and 26% are disengaged. Furthermore, in all of these surveys many employees listed their relationship with their immediate supervisor, belief in senior leadership, and pride in working for the company as very important. Business leaders must understand this. Why? Because disengaged employees do not contribute, and worse, they could alienate your customers.
Loyal customers are the key to success. Careless unengaged employees can ruin a business by driving away customers. An engaged staff member creates customer loyalty by wowing customers and exceeding customer expectations.
The right people need to be placed in the right positions. Jim Collins talks about this when he says, “Get the right people on the bus, the wrong people off the bus, and the right people in the right seats”. Then focus of the vision, the goals, train, develop, and engage.
Once again it comes back to this statement: Focused leaders engage employees who will create loyal customers and more business success. Make that a goal for your business.
Let us help you create a strong value proposition to customers and staff.
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